Nike begins its quest to break 2-hour marathon barrier

Nike has now unveild Breaking2, an innovation moonshot designed to unlock human potential. Like all daring dreams, Breaking2 has an audacious goal: Enable a sub two-hour marathon time.  Many consider this feat impossible. It requires reducing the current men’s world record time of 2:02:57 by three percent. However, that challenge is exactly what drives Nike; the … Read more

Fitness First launches Zero Runner in India

Legendary Coach ‘Rick Muhr’ introduces the innovative Zero Runner mechanism. Fitness First, the leading health club group in the world, has introduced a new training concept tool called “Zero Runner” by Octane Fitness in India.  This product reinvents walking, jogging or running by eliminating repetitive, stressful impact on the body – unlike a treadmill. It features mechanical … Read more

Nike.com launches in India

Nike.com launches in India and is now ready to deliver its complete range of products to fitness enthusiasts in India, giving them complete and immediate access to all of Nike’s products and services, including the popular NIKEiD service. Nike.com is a hub and destination to access all of Nike’s top innovations in one place. It provides … Read more

Running linked to improved memory in children

Here is another reason why we should encourage our children to be active in sports such as running for doing well in academics. A study by University of Applied Sciences, Upper Austria says that a students’ choice of activity after a session of learning has a direct effect on the ability to remember information. They … Read more

Fossil forays into the the wearable segment with the launch of smart watches, hybrid watches and fitness trackers

Wearable segment continues to be remain favorite for technology and lifestyle players in India as the focus on health and fitness is on the rise. Fossil, Global luxury accessories maker has now forayed into the wearable device market by unveiling a range of connected devices across six of its owned and licensed brands – Fossil Q, Michael … Read more

Reebok launches FitHub concept store in Chandigarh

Continuing on its ambition to become a foremost fitness brand in the country, Reebok India, has launched its latest flagship FitHub store in Sector 17, Chandigarh. The launch witnessed brand ambassador Kangana Ranaut engaging in a unique training routine with Reebok master trainers.  Commenting on the launch, Silvia Tallon, Senior Marketing Director, Reebok India said, … Read more