YU leaps into the connected devices segment, introduces HEALTHYU and YUFIT

YU, the new age technology brand unveiled yesterday its new smartphone called YUPHORIA. We don’t write about phone launches but we are more excited to learn about the company’s foray into personal health wellness category with the launch of HEALTHYU and YUFIT. The company is looking to accelerate its journey towards building an ecosystem of connected devices and … Read more

ZPUMP Fusion, a shoe that adapts to you!

Reebok has recently introduced a shoes that uniquely adapts to any foot, called ZPump Fusion. The concept is based on its revolutionary technology called – The Pump technology – to create ZPump Fusion which has a new and proprietary air-filled cage that surrounds and molds to a any foot providing a locked-in custom fit. Priced … Read more

TomTom GPS Sport Watches now Compatible with Nike+ Running App

10 March, 2015 – TomTom (TOM2) has announced that its range of TomTom Runner and Multi-Sport GPS Sport Watches will now connect to Nike+.  Users can now track their progress, challenge their friends and share their successes with the Nike+ running community and earn NikeFuel.  TomTom GPS  Sport Watches automatically sync activities to multiple running … Read more

Indian women bask in glory as Ethiopians ruled the roost in the Standard Chartered Mumbai Marathon

Ethiopian runners ruled the roost, finishing with a bag full of medals in the USD 360,000 prize-money 2015 Standard Chartered Mumbai Marathon, on Sunday. Tesfaye Abera, making his debut in the men’s category and women’s defending champion Dinknesh Mekash, led the charge as the Ethiopian dominated the field, by winning five of the six medals on … Read more

Paula Radcliffe to be the Event Ambassador for Airtel Delhi Half Marathon 2014

The English long-distance runner is a three-time winner of the London Marathon, three-time New York Marathon champion, and won the Chicago Marathon in 2002 The world famous personality has confirmed to be Event Ambassador at the Airtel Delhi Half Marathon 2014, which will be flagged off from the capital’s Jawaharlal Nehru Stadium on November 23rd. … Read more