For years, getting into the Paris Marathon meant setting an alarm, pre-filling your card details and hoping the registration server held up under 50,000 simultaneous requests. The first-come-first-served system rewarded fast internet connections and the right time zone. That is gone for 2027. Paris is now a ballot race, registration opened today on September 8, 2026, and the field is a lot more level than it has ever been.
The news arrived alongside a second announcement: ASICS officially becomes title partner of the Marathon de Paris from 2027, formalising a relationship that has been building for 17 years. The race is now the ASICS Marathon de Paris. The 50th edition runs on Sunday, April 4, 2027.
Paris Marathon 2027 — Quick Facts
- Official Name: ASICS Marathon de Paris 2027 (50th Edition)
- Race Date: Sunday, April 4, 2027
- Entry System: Ballot (lottery) — first-come-first-served is gone
- Registration Open: Now — September 8, 2026
- Lottery Results: From October 1, 2026
- Official Portal: asicsmarathondeparis.com
- Title Sponsor: ASICS (building on 17-year partnership)
- Organiser: Cadence Consortium
- Course Route: New route to be unveiled early 2027
- Health Clearance: Digital PPS required — complete at pps.athle.fr (€5)
How the Paris Marathon 2027 Ballot Works
This is the part that matters most if you are planning to enter. Cadence Consortium has moved away from the tiered first-come-first-served model entirely. With demand outrunning available places, general-entry bibs for 2027 are being allocated by lottery. Every applicant gets the same shot regardless of when they apply during the registration window. There is no pricing advantage to entering on day one.
Registration is open now at asicsmarathondeparis.com. The first lottery results are announced from October 1, 2026.
No need to panic-enter. Because the ballot gives every applicant equal chances regardless of timing, there is no advantage to rushing in the first hour. You have a window. Use it calmly — but do not leave it so long that you forget entirely. October 1 results come fast.
Do not use old registration links. The previous Schneider Electric site and the timeto.com platform both belong to ASO and will not be used for 2027 entries. Any saved links or bookmarks from previous years are dead ends. The only valid portal for 2027 is asicsmarathondeparis.com.
What ASICS Becoming Title Partner Actually Changes
ASICS has been present at the Paris Marathon for nearly two decades as a product partner, timing partner and course presence. Stepping up to title partner for the 50th edition is less a surprise than a natural conclusion to a long-standing commitment. The name ASICS is derived from the Latin phrase Anima Sana in Corpore Sano — a sound mind in a sound body — and the marathon’s organisers have been leaning into that alignment deliberately.
The new event identity arrives with a tagline: La Joie court les rues, or Paris runs on joy. It leans into what the race already does well. Anyone who has run Paris knows the city does not just watch; it participates. The Champs-Élysées at 8am before the gun, with 50,000 runners shoulder to shoulder and the Arc de Triomphe at your back, does not need rebranding to be emotional. But the identity is a genuine fit rather than corporate noise.
ASICS has also committed to new initiatives for 2027 designed to make the event more accessible: team entries, stronger charitable cause pathways and a push to connect participation to local communities and causes. Full details are not published yet but they are worth watching. The team entry route in particular could be useful for running clubs or corporate groups entering together.
Eddy Ferhi, Marketing Director at ASICS France, described the ambition as building an experience “shaped by runners, for runners” — one that honours the individual effort while harnessing the collective energy Paris generates better than almost any race on earth.
What We Know About the 50th Edition Course
Not much yet, and that appears to be deliberate. Cadence Consortium has confirmed that the full route for the 50th edition will be unveiled in early 2027. The new organiser has previously signalled a desire to move beyond the classic ASO-era loop and bring the race into more of Paris’s broader neighbourhoods — including a possible return to the Left Bank, absent from the course for nearly 20 years.
Until the official 2027 map is published, every course guide available — including ours — describes the existing ASO-era route as a reference point. The Bois de Vincennes loop, the Seine bank section and the Boulevard Exelmans climb may or may not appear on the new map. Do not anchor your training plan to a specific course profile until Cadence releases it officially.
What to Do Right Now
- Enter the ballot at asicsmarathondeparis.com before the registration window closes.
- Complete your PPS at pps.athle.fr. It costs €5 and is valid for one year. Paris’s own rules require it within three months of race day — so do not complete it before January 4, 2027.
- Wait for results from October 1, 2026. If you are selected, you will be notified and given a window to confirm your entry and pay.
- Check back for the course reveal in early 2027 before locking in a training plan or booking travel.
FM Take
The ballot is the right call. Paris at 50,000 finishers was already among the world’s largest marathons. With the 50th edition carrying extra demand and a new organiser wanting to prove itself, a first-come-first-served scramble would have been chaotic and unfair. Giving every applicant the same shot — regardless of time zone, internet speed or how quickly they saw the announcement — is a cleaner system. The trade-off is uncertainty: you enter without knowing if you are in until October 1. For most runners, that is a reasonable wait. Enter now, be patient, and start building your base training either way. If Paris 2027 confirms you, you want to be ready. If it does not, the training will not go to waste.