Study Shows Fitbit Heart Rate Devices Accurately Track Light, REM and Deep Sleep Stages

Analysis of over 4 billion nights of Fitbit sleep data supports scientific theories that sleeping 7+ hours can positively affect sleep quality. Fitbit, one of the leaders in connected health and fitness wearables, has validated the ability of wrist-worn trackers that incorporate movement and cardiac sensors, like Fitbit Alta HR™, Fitbit Blaze™ and Fitbit Charge 2™, to … Read more

Asics launches FlyteFoam Fast Series of Running shoes

ASICS, the renowned global sports brand, has launched the FlyteFoam Fast Series – NOOSA FF, GEL-DS TRAINER 22 and a color-updated DynaFlyte, to bring the FlyteFoam experience to runners who want to feel faster. Powered by ASICS’ patented FlyteFoam midsole technology, the FlyteFoam Fast Series caters to runners across a broad range foot types and … Read more

Sports Earphone launched by Panasonic for Rs. 8,999

Choosing a nice pair of earphones for a runner or sports person is always tricky. You are always looking for the right partner which can not only provide quality sound output, but is also able to meet with your fitness requirements. With features such as waterproofing and safety lighting, Panasonic has made sure it has taken … Read more

Nike.com launches in India

Nike.com launches in India and is now ready to deliver its complete range of products to fitness enthusiasts in India, giving them complete and immediate access to all of Nike’s products and services, including the popular NIKEiD service. Nike.com is a hub and destination to access all of Nike’s top innovations in one place. It provides … Read more

Fossil forays into the the wearable segment with the launch of smart watches, hybrid watches and fitness trackers

Wearable segment continues to be remain favorite for technology and lifestyle players in India as the focus on health and fitness is on the rise. Fossil, Global luxury accessories maker has now forayed into the wearable device market by unveiling a range of connected devices across six of its owned and licensed brands – Fossil Q, Michael … Read more

Reebok launches FitHub concept store in Chandigarh

Continuing on its ambition to become a foremost fitness brand in the country, Reebok India, has launched its latest flagship FitHub store in Sector 17, Chandigarh. The launch witnessed brand ambassador Kangana Ranaut engaging in a unique training routine with Reebok master trainers.  Commenting on the launch, Silvia Tallon, Senior Marketing Director, Reebok India said, … Read more