IAAF unveils a new series of 1-mile runs in 24 cities around the world for Global Running Day

International Association of Athletics Federations (IAAF) has announced a new series of 1 mile runs in 24 cities around the world to celebrate Global Running Day on June 6 and named it “Run 24:1”. In order to organize a successful event, IAAF is partnering with local authorities, city governments, race organizers and member federations around … Read more

MultiFit, a leading functional fitness studio, awarded with Fitness Excellence Award

MultiFit Functional Fitness Studio has been awarded the Fitness Excellence Award for Excellence in Multi-Discipline Discipline Training Fitness Club category, which was presented in Delhi recently.  The Fitness Excellence Awards (FEA) is a National platform to recognize and honor the true champions of our industry. The objective of the FEA is to celebrate brilliance in the Fitness, … Read more

Eliud Kipchoge unsure about his 2019 World Championships’ future

Olympic Marathon Champion Eliud Kipchoge has refused to confirm whether he will compete at the World Athletics Championships in Doha in 2019. Speaking on arrival in Eldoret, the Champion runner said that the decision about his future participation rests with his coach Patrick Sang and management team, as reported by Xinhua news agency. “For now I … Read more

M.S DHONI shows his ‘hangry’ side, features in new TVC for brand SNICKERS

Mars Wrigley Confectionery today announced the appointment of Indian cricketer Mahendra Singh Dhoni as the new brand ambassador for its chocolate brand SNICKERS®. Since its launch in India, the filled chocolate bar has effectively established itself as a solution to hunger cravings and developed a strong base of loyal consumers. The brand, known for its quirky, tongue-in-cheek personality has found … Read more

76 Indian, Spanish athletes to run for rural development in India’s only relay ultramarathon

The third Anantapur International Relay Ultramarathon is a fundraising event to improve the lives of rural poor Between 23, 24 January, the runners will cover a distance of 170km through Anantapur district A group of 76 runners (24 Indians and 52 Spanish) will participate in the third edition of the Anantapur International Relay Ultramarathon, the only … Read more

Garmin launches Vivosport Smart Activity Tracker with Built-in GPS and Wrist-based Heart Rate Monitor

Garmin India has announced the launch of Vivosport Smart Activity Tracker in the Indian market for a price of Rs. 15990. The new smart activity tracker is equipped with wrist-based heart rate monitor, activity apps and built-in GPS for mapping out the activities. With the new device, the company is s targeting both casual and serious … Read more

Paras Dairy ventures into Health Supplements with the launch of Proquest Nutrition

Paras Dairy has unveiled a new brand of nutritional products ‘Proquest Nutrition’ from VRS Foods Ltd, a leading health and nutrition company that marks its entry into the Sports nutrition segment with this brand. Till now the entire protein supplements market is largely catered by importers. As consumers cannot rely on the quality of Indian product due … Read more