Regular aerobic exercise linked to reduced aging

While the benefits of regular exercise are numerous for both physical and mental wellbeing, a little were known about how it can also help reduce the effects of ageing. Researchers at CellPress have come out with a study that supports the anti-ageing benefits of regular aerobic interval exercise such as walking and cycling. The study has found that … Read more

Leading Freerunner, Jason Paul graces the 33rd International Ice & Snow Sculpture Festival

For the first time in its 33-year history, the world’s largest ice city was the playground for one of the planet’s leading freerunners. Jason Paul travelled to the North of China in January to reinterpret his sport in a completely new way. The 23-year-old German from Frankfurt brought fascinating images: freerunning on ice – Freezerunning!  … Read more

Sports Earphone launched by Panasonic for Rs. 8,999

Choosing a nice pair of earphones for a runner or sports person is always tricky. You are always looking for the right partner which can not only provide quality sound output, but is also able to meet with your fitness requirements. With features such as waterproofing and safety lighting, Panasonic has made sure it has taken … Read more

GOQii launcehs new Heart Care Tracker & Service

GOQii, the world’s leading health ecosystem, and preventive health platform have introduced its latest service offering – GOQii Heart Care which focuses on cardiovascular health. The key feature of this service is its ability to connect consumers to cardiovascular specialists through the GOQii application and a new GOQii tracker which has capabilities to measure heart … Read more

Reebok Salutes Women in the first #FitToFight Award

Felicitates Deepa Malik, Geeta Tandon, Vijaylaxmi, Zaariapatni and 12 others who proved that women are not the weaker sex Reebok is celebrating the struggles, dreams, and triumphs of unsung “women heroes”, who have overcome physical, mental and social barriers to achieve great things in life, by culminating the first edition of its #FitToFight awards. Hosted at … Read more

Nike begins its quest to break 2-hour marathon barrier

Nike has now unveild Breaking2, an innovation moonshot designed to unlock human potential. Like all daring dreams, Breaking2 has an audacious goal: Enable a sub two-hour marathon time.  Many consider this feat impossible. It requires reducing the current men’s world record time of 2:02:57 by three percent. However, that challenge is exactly what drives Nike; the … Read more