Running linked to improved memory in children

Here is another reason why we should encourage our children to be active in sports such as running for doing well in academics. A study by University of Applied Sciences, Upper Austria says that a students’ choice of activity after a session of learning has a direct effect on the ability to remember information. They … Read more

Fossil forays into the the wearable segment with the launch of smart watches, hybrid watches and fitness trackers

Wearable segment continues to be remain favorite for technology and lifestyle players in India as the focus on health and fitness is on the rise. Fossil, Global luxury accessories maker has now forayed into the wearable device market by unveiling a range of connected devices across six of its owned and licensed brands – Fossil Q, Michael … Read more

Reebok launches FitHub concept store in Chandigarh

Continuing on its ambition to become a foremost fitness brand in the country, Reebok India, has launched its latest flagship FitHub store in Sector 17, Chandigarh. The launch witnessed brand ambassador Kangana Ranaut engaging in a unique training routine with Reebok master trainers.  Commenting on the launch, Silvia Tallon, Senior Marketing Director, Reebok India said, … Read more

Why NOT to buy a fitness tracker

Fitness trackers are good, in fact great, provided you use them smartly. The wearable market has exploded in the past few months with the launch of multiple fitness bands, trackers and smart-watches. These trackers range from as low as USD 50 and can even go up to USD 700. But do we really require expensive … Read more

Jet Airways and YouTooCanRun partner to promote running events across India

Jet Airways, India’s premier international airline along with YouTooCanRun Sports Management Pvt Ltd, has announced their partnership to promote fitness through running events across India. YouTooCanRun, as part of its RACES offering, provides a fully featured workflow and back office support solution. As part of the partnership, Jet Airways will offer registered participants the best … Read more

Registrations now open for Standard Chartered Mumbai Marathon 2017

Procam International, promoters of the iconic Standard Chartered Mumbai Marathon has now announced the opening of the registration process for Full Marathon participation of the Standard Chartered Mumbai Marathon 2017. Link for online registration: http://scmm.procamrunning.in The registrations for India’s biggest sporting extravanganza were announced by the first citizen of the state, Honorable Governor of Maharashtra … Read more