Amitabh Bachchan showcases the convenience of video consultations with specialist doctors in just 10 minutes

MediBuddy’s latest brand campaign feature Mr. Amitabh Bachchan in a unique avatar for the first time. MediBuddy’s latest campaign focuses on creating a healthier India by launching a series of targeted brand films featuring Mr. Amitabh Bachchan. In today’s time, individuals are increasingly demonstrating an inclination towards adopting a health-conscious lifestyle. However, when people are unwell, they … Read more

Max Protein ropes in Kartik Aaryan as their brand ambassador

One of the leading protein-snacking brand, Max Protein has roped in youth icon and superstar Kartik Aaryan as their brand ambassador. By leveraging Kartik Aaryan’s popularity and fan base, Max Protein envisions to augment its brand image and build a stronger connection with its target audience, which typically includes the younger generation. An exciting campaign … Read more

Vesta Elder Care introduces an Elder care app with subscription services for mobile and desktops

Vesta Elder Care, a healthcare and wellness provider for seniors, launched its mobile app as a part of its initiative to provide sustainable healthcare services on a single platform, bringing symmetry to the unorganized home care services sector. In the words of Mr. Rahul Misra, “Our newly launched mobile app has all the services enlisted … Read more

Reliance General Insurance launches ‘The D-series Project’ to raise awareness about Organ Donation

Reliance General Insurance has launched “The D-series Project” – an awareness campaign to popularise Organ Donation on the occasion of World Organ Donation Day. The campaign is leveraging catchy lyrics of popular Hindi songs to raise awareness about Organ Donation among the public. Through media and creative contextualisation, messages are thoughtfully plugged in by playing … Read more

CURIA Ropes In Cricketer Yuvraj Singh as Brand Ambassador

CURIA has joined hands with former Indian cricket star Yuvraj Singh. As a cancer survivor, icon, and influencer, Yuvraj Singh’s association as the Brand Ambassador is expected to strengthen CURIA’s presence across India. Cancer is the biggest cause of fatalities in India as well as in almost all major countries of the world. The disease … Read more

Smile Foundation recognized for its healthcare initiative Smile on Wheels by the CSR Health Impact Awards 2022

Smile Foundation received the Health CSR Project Silver Award at the CSR Health Impact Awards 2022 for its innovative mobile healthcare program Smile on Wheels. Through this initiative, Smile Foundation takes preventive, curative, and promotive healthcare services to the doorstep of less-privileged communities in remote rural areas and urban slums across India. Currently, 45 Smile … Read more

Spry announces launch of movement health self-assessment portal

In a bid to make movement health mainstream and accessible to all, Spry, India’s first movement health startup, today announced the launch of their self-assessment portal. Through the use of AI-based technologies this digital tool  https://apps.spryhealth.care/assessment will provide users with a comprehensive assessment of their mobility and flexibility, along with an indicative set of strength … Read more