Max Protein ropes in Kartik Aaryan as their brand ambassador

One of the leading protein-snacking brand, Max Protein has roped in youth icon and superstar Kartik Aaryan as their brand ambassador. By leveraging Kartik Aaryan’s popularity and fan base, Max Protein envisions to augment its brand image and build a stronger connection with its target audience, which typically includes the younger generation. An exciting campaign … Read more

Vesta Elder Care collaborates with Punjab hospitals for out-patients care

Vesta Elder Care, a healthtech platform that offers elderly home healthcare and wellness services, has recently partnered with prestigious hospitals in Punjab. The collaboration aims to bridge the gap between the patients and premium healthcare services, especially for elderly patients who need special home care post-hospital discharge. Vesta Elder Care is constantly evolving to keep … Read more

CARE Hospitals partners with StanPlus to provide ambulances within 15 minutes

Hyderabad-based CARE Hospitals group has announced its partnership with StanPlus, a medical emergency response platform, to deliver an efficient Emergency Response Service across Hyderabad. As part of this partnership, the five branches that are Banjara Hills, Nampally/Malakpet, Hi-Tech City, and Musheerabad will have one ALS ambulance each in addition to one more ALS that will … Read more

Smile Foundation to set up 10 E-Arogya Clinics in Nuh district

Smile Foundation partners District Health Department, Government of Haryana and SBI Cards & Payment Services to set up 10 E-Arogya Clinics in Nuh district. Smile Foundation, a leading nonprofit organization working on various welfare projects across India, has partnered with the District Health Department, Government of Haryana and SBI Cards & Payment Services Limited to … Read more

Vesta Elder Care introduces an Elder care app with subscription services for mobile and desktops

Vesta Elder Care, a healthcare and wellness provider for seniors, launched its mobile app as a part of its initiative to provide sustainable healthcare services on a single platform, bringing symmetry to the unorganized home care services sector. In the words of Mr. Rahul Misra, “Our newly launched mobile app has all the services enlisted … Read more

Medanta launches Drug Resistant Tuberculosis (DRTB) clinic in Gurugram

With an aim to galvanize corporates in the state of Haryana to contribute to the National Tuberculosis Elimination Program (NTEP) and launch new initiatives under the aegis of Mission TB Free Haryana, Medanta, in association with The Union, under the guidance of NTEP Haryana, organized a multi-stakeholder event engaging corporates and government stakeholders. As part … Read more

The Hidden Dangers of Recycled Cooking Oil in Food

ORF has undertaken a study to evaluate the extent of diversion.  A collaborative and evidence driven regulatory framework can help India fight the diversion of toxic waste oils back into the food stream, claims a new report by the Observer Research Foundation, one of India’s leading think-tanks. Supported by Koan Advisory Group and Neste, ORF … Read more

Reliance General Insurance launches ‘The D-series Project’ to raise awareness about Organ Donation

Reliance General Insurance has launched “The D-series Project” – an awareness campaign to popularise Organ Donation on the occasion of World Organ Donation Day. The campaign is leveraging catchy lyrics of popular Hindi songs to raise awareness about Organ Donation among the public. Through media and creative contextualisation, messages are thoughtfully plugged in by playing … Read more

MuscleBlaze introduces DIY Home Kit to check the authenticity of all Whey Protein

MuscleBlaze has launched the World’s first Home Protein Testing Kit, MB ProCheck. Adding to its many firsts, this is yet another patented product with a patented solution that is being offered by the brand. The launch, like most great inventions, comes from a sense of necessity amid the growing concerns of fake supplements being sold … Read more