Wellbeing Nutrition launches Natural Eye Vitamins – Melts Eye Care

In the fast-paced times that we are living in, health challenges are on the rise, due to unhealthy lifestyles, lack of proper exercise and nutrition, or due to too much screen time. Poor dietary intake, increased blue light exposure, eye muscle fatigue and inactive lifestyle are contributing to blurring of vision and other eye illnesses. Eyes need adequate nutrition and rest. To improve eye health and maintain clear vision, certain nutrients are extremely essential for consumption. 

Wellbeing Nutrition has launched the World’s first all-natural Eye Vitamins, called ‘Melts Eye Care’. Created under their Globally popular brand Melts® that uses advanced nano technology to deliver vitamins directly into the blood-stream and making them more bioavailable and bioactive than traditional capsules & tablets. The product is highly effective in protecting the eyes from retina damage, strain, eye muscle fatigue and blue light irritation.

Commenting on the launch, Avnish Chhabria, Founder, Wellbeing Nutrition, says: “Reports say that India is home to 23.5% of the world’s blind population, and cataract and glaucoma are the most common causes of blindness. Moreover, the pandemic-induced remote work and learning have resulted in increased dependence on various screens, leading to multiple eye problems. Vision problems are further exacerbated by irregular eating habits, poor food quality and low physical activity. Therefore, it is extremely important to provide essential multivitamins to maintain healthy eyes.”

He adds: “Our latest product, Melts Eye Care is the world’s first Natural Eye vitamin is made with Lutemax2020 ®, a patented extract containing all three nutritionally relevant macular carotenoids – Lutein, RR-zeaxanthin and RS-zeaxanthin. Naturally derived from marigold flowers, Lutemax 2020® unique combination of carotenoids is backed by multiple clinical studies, delivering huge health benefits for the eyes. We are sure that like always, we will again receive a great response for Melts Eye Care from our consumers.”   

Studies have confirmed that Lutemax 2020® is a proven formula to boost eye health, and the macular carotenoids present in it offer huge benefits for prolonged blue light exposure, help in stress, mood and sleep quality, along with improving overall skin health and cognitive support. Lutemax 2020® is an award-winning, clinically backed and IP-protected extract that is naturally derived from Marigold flower. The Lutemax 2020 research highlights the relevance of macular carotenoids for benefits important to today’s consumers including the BLUE study, sleep quality, stress and mood support, skin health, cognitive support and safety.

Eye Care Melts has been launched in several markets, including India, USA, UK, Singapore and the UAE. The product is available across 1200+ Modern Retail Stores along with leading Pharmacy chains in India.