Reebok's first Fitness Studio launched in Mumbai

If you are bored of your regular Gym kind of workout and want to add more fun to the game, you can indulge in dance and aerobics, in additional to Yoga at Reebok Fitness Studio now.

To meet the growing fitness needs of Indian consumers and to strengthen its focus towards becoming the most desirable premium fitness brand in the country; Reebok has launched it’s first-ever Reebok Fitness Studio in Mumbai. The first Reebok store and studio concept launched at Mumbai’s Linking Road has been conceptualized to meet the fitness needs of Indian consumers and to enable them to engage in studio fitness activities such as Dance, Aerobics and Yoga.

Inaugurated by Bollywood actors and brand ambassadors John Abraham and Nargis Fakhri, who came together to promote the brands Fit for Life philosophy, Reebok officially opened its doors to the Fit Hub store and studio, for the Mumbai’s fitness enthusiasts.

John Abraham commented, “Being a fitness enthusiast myself, it is exciting to be a part of Reebok’s fitness movement and inspire my fans to inculcate a fit lifestyle. The new store and fitness studio is amazing and will definitely give people a holistic fitness experience.”

The face of Reebok India’s Studio collection for women, Fakhri, said: “The whole concept of having a fitness studio attached to a store is completely new and refreshing. Activities such as Zumba, Aerobics and Yoga are really popular with people across all age groups in the country, and it is great that they can now partake in these activities right here at the Reebok Fit Hub store.”

Somdeb Basu, Brand Director, Reebok India said, “After the great response we have received for our Fit Hub concept stores across the country, we are extremely happy to announce the launch of our first ‘store and studio’ format in Mumbai. With the addition of the new Fitness Studio, these Fit Hub stores aim to truly serve as a one-stop fitness destination helping our customers, and help them achieve their fitness goals.”

Initiated in 2013 in India, Reeboks innovative Fit Hubstores have become popular amongst the consumer and have seen tremendous success across important markets including Delhi, Mumbai Bangalore, Hyderabad, Kolkata, and Chennai amongst others, reaching a landmark of 100 stores in 50 cities.