YU leaps into the connected devices segment, introduces HEALTHYU and YUFIT

YU, the new age technology brand unveiled yesterday its new smartphone called YUPHORIA. We don’t write about phone launches but we are more excited to learn about the company’s foray into personal health wellness category with the launch of HEALTHYU and YUFIT. The company is looking to accelerate its journey towards building an ecosystem of connected devices and … Read more

Are you looking for a healthy snacking option?

Lets be honest..snacking or binging on fast food is becoming the single reason why most of us are not able to meet with our fitness objectives. We work hard and try and refrain ourselfs from anything that is unhealthy but its the moments like evenings or late nights when we tend to give up to … Read more

ZPUMP Fusion, a shoe that adapts to you!

Reebok has recently introduced a shoes that uniquely adapts to any foot, called ZPump Fusion. The concept is based on its revolutionary technology called – The Pump technology – to create ZPump Fusion which has a new and proprietary air-filled cage that surrounds and molds to a any foot providing a locked-in custom fit. Priced … Read more

TomTom GPS Sport Watches now Compatible with Nike+ Running App

10 March, 2015 – TomTom (TOM2) has announced that its range of TomTom Runner and Multi-Sport GPS Sport Watches will now connect to Nike+.  Users can now track their progress, challenge their friends and share their successes with the Nike+ running community and earn NikeFuel.  TomTom GPS  Sport Watches automatically sync activities to multiple running … Read more

Indian women bask in glory as Ethiopians ruled the roost in the Standard Chartered Mumbai Marathon

Ethiopian runners ruled the roost, finishing with a bag full of medals in the USD 360,000 prize-money 2015 Standard Chartered Mumbai Marathon, on Sunday. Tesfaye Abera, making his debut in the men’s category and women’s defending champion Dinknesh Mekash, led the charge as the Ethiopian dominated the field, by winning five of the six medals on … Read more

10 Good Reasons to Start Running Now

A healthier body and a calmer mind, is something everyone aspires for. Running is the amazing ability a man has to achieve the two. Not only that, regular running can make you look good (leaner and fitter) and get your cholesterol out of the way, blood sugar managed & help you de-stress.  Here are 10 good … Read more